Ordinarily, I would love their story. The University of South Florida began their football program only 10 years ago, in 1-AA. In their sixth 1-A season, they are already outperforming in-state behemoths, Florida State and Miami. However, I refuse to be happy for this bunch. There is something greater at stake here.
After their huge win over West Virginia, I did a wikipedia search on the University of South Florida to see where they are located. I expected that they would be in Miami-Dade or Broward County, but it turns out they are based in Tampa. Tampa is most certainly not in "South Florida".
We must not allow words and phrases to lose their meanings. If we let USF get away with their deceptive name, we are inviting an Orwellian dystopia, in which newspeak dominates the land. I'll be damned if I am party to a 1984 scenario, just because I want to cheer an underdog.